In some instances, your marketing budget could equate to over ever surpass the production budget. Normally developers would need to hire a marketing company, or their publisher would have to take the responsibility for marketing and shipping the product into stores. Mobile gaming didn’t just help show the developers new ways to gain revenue from the consumer, it also showed them that the mobile platform is the perfect one for marketing. CEO Deo said that in 2011 “in-game purchases now account for 60 percent of Halfbrick’s revenue”.
Mobile gaming technology revamped the entire gaming business model, where initially people would make most profits from the initial sale, games like Fruit Ninja showed developers the merit in, IAP: selling virtual items within the games themselves. Things have changed a lot since the days when users would mostly purchase whole games instead of mostly playing free games with IAP. Even something as simple as fruit ninja can spawn an entire franchise if done with enough ingenuity and adroitness.įruit Ninja has released 10 years now, even so, a lot of the choices they made back then have helped shape the industry today. This simple videogame has evolved into an entire brand that the people at Halfbrick are able to use. There are Fruit Ninja toys, children’s cartoons, board games, clothing lines, and many more products. Whether your reflexes are sharp, wisdom is deep, or you just really hate organic food, Fruit Ninja 2 promises to give you deep, engaging matches in bite-sized slices of time.The game much like Angry Birds has evolved past just being the mobile game and has turned into a franchise. Everyone's favourite fruit slicing action adventure is back with an exciting, real-time competitive edge!Ĭhallenge other ninjas from around the world as you work your way up the ranks to become the Fruit Ninja champion. Collect and upgrade blades and powerups in action-packed fun!
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